Good practices in cell heath are vital to safeguarding the success of long-term cell cultures and obtaining reproducible experimental results. Cell health covers a wide range of topics, from ensuring that your cells are thriving in culture to having confidence that they are characterized correctly. This webinar will explore topics such as cell viability assays that measure growth, authentication of cell lines via short tandem repeat (STR) profiling and mycoplasma detection, as well as aseptic technique and cryopreservation. From services to techniques, we will discuss ATCC’s role in ensuring the health and maintenance of cells in culture.